![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/3646ec52-1861-4284-856f-a6ff5ca9ad77_rwc_0x0x3368x2633x3368.png?h=1569673a0049c530e886c16884a9fe4d)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/ad931066-5a29-4de6-8420-2073894c6f9d_rwc_0x0x3367x2632x3367.png?h=105be66d359be30c1f575f618b6847f0)
To increase mall sales, we engineered an ice cream that makes people feel like winners.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/e23bbf22-5a26-4480-9ff4-8f86c5124821_rwc_0x0x3368x2633x3368.png?h=74ce7ce1f25e07564eeb2484c01faf38)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/0ad51739-bed3-4f95-a7e7-b6e8ba51ef95_rwc_0x0x3367x2632x3367.png?h=73cba695030285d56255c61b83bc4802)
To incentivize people to buy new furniture,
we "killed" the old ones.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/56737a70-26e3-42f5-bc92-dc2f88ff54e9_rwc_0x0x1684x1317x1684.png?h=e76e89764e88649f793ac126b1ac9f10)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/4eeda553-0291-459c-9fa1-afe7f62bc27c_rwc_0x0x1684x1317x1684.png?h=8387be747a52359c9161e3db4d2d1af8)
Mother's Day didn't have a colour,
so we partnered with Pantone to create one.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/926815df-47a1-4066-8172-12a706fe4385_rwc_0x0x1684x1317x1684.png?h=b31567dc67aa08d53629eb82eeac249e)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/14c23525-8536-4b60-9d51-205cd7cd2c48_rwc_0x0x1684x1317x1684.png?h=c31dfd6ce1f53a7674aaa97459c2690a)
We created a Tv Show
to grow FAB's equity with its bold purpose
of Growing Stronger Together.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/72fd8959-a03f-46de-b985-0163a80059c8_rwc_0x0x1684x1316x1684.png?h=b670c641880533f759a3eafe13cd676c)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/0f57bbda-29b7-4443-be85-3d3bae1b2d19_rwc_0x0x1684x1316x1684.png?h=57f1f2d347d0297c2cacddbb6b5a0b7e)
My first project on Illustrator
ended up inspiring millions
with its minimal style.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/c490cef9-ee07-488b-89cd-0b6f539768af_rwc_0x0x3367x2632x3367.png?h=88897f42a75c44ee317af1b944a61006)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/5eac3467-996d-4f2c-848c-4f8aa1ff6b92_rwc_0x0x3368x2633x3368.png?h=82d677779b3a7388ebfc7ceb434ce1b7)
We "hacked" Google Street View
to promote a clothing collection for a mall.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/db15d547-9ac0-453c-99a8-4acc2ba2836a_rwc_0x0x1684x1316x1684.png?h=6093396bbbd1287a97c30f9605af73af)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/a5ceae83-1862-4ebe-b365-e1ef9163d891_rwc_0x0x1684x1316x1684.png?h=556001a33220c788d7a4eb178dacd61d)
A present-day twist
on the Christmas story
we all know.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/f06cea11-4939-4dda-be69-9d26c611ef00_rwc_0x0x1684x1317x1684.png?h=d481905ccf5996339b653e736ef974c1)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/cca29805-e463-4a9c-9208-84c9cd0c1756_rwc_0x0x1684x1317x1684.png?h=c9e461bac383412d507ed4b67bc623c3)
Lancôme wanted to celebrate all women
through motivation and empowerment.
This is what I did.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/ff7905f1-50c9-4ba0-8200-cbe56668b60a_rwc_0x0x1684x1316x1684.png?h=e55225b71b7b3c47df928ad1dd74cd2e)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/f64ef544-8f95-4606-a30d-538bee4e8a0f_rwc_0x0x1684x1316x1684.png?h=5393ec7e99dba55b060ce91c6720e744)
We put video mapping
on a face for the first time ever
to promote a dual-SIM.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/70238662-60c3-49c8-afe1-187a833043cf_rwc_0x0x1684x1316x1684.png?h=52065a53b5cd1c1192f12e1a44dab118)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/bbe7267e-d3ea-476c-ab1c-0faa7467bc48_rwc_0x0x1684x1316x1684.png?h=368620b33b8ab0074eba1b5f360f8b97)
A cool campaign about numbers
to promote a mobile paying app.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/58678de1-569c-4bc6-a720-a2bd064bdee2_rwc_0x0x1684x1317x1684.png?h=35bb0965503b8f4c02a6497c8018e5e5)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/8a1c15e2-8e77-4be0-a13e-fe9a7d426c99_rwc_0x0x1684x1317x1684.png?h=841678ce016abd43374daa010dcd6876)
A personal project about meta descriptions
that would look great in any room.
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/c564a661-af5a-47c8-a569-aef69a7efd40_rwc_0x0x1684x1316x1684.png?h=e3ab5bc1c7b03902bec402c2aa3c1f4f)
![](https://cdn.myportfolio.com/761f1db59d977dd39ee054b65a9e3fdf/483c1166-2dba-42f8-a804-f9f454403f00_rwc_0x0x1684x1316x1684.png?h=370e19b4944d225203c2867d3a01d76f)
A digital campaign to motivate
young people towards banking.