Hey there. I'm Filipe. A copywriter who also draws, designs, and occasionally picks up awards for both.

I started in advertising back in 2008, diving into agency life with campaigns for brands like Vodafone, Volvo, or Samsung. Copywriting was always my starting point, but design quickly became part of the mix. Alongside my agency work, I created visual projects for Vanity Fair or Lancôme, including the Star Wars Flat Design series and Lâncome ♥ Women campaign. Some were picked up by major platforms, others were exhibited as far as LA.

Over the years, I’ve earned national wins at the Young Lions for both Eurobest and Cannes. I’ve had work shortlisted at Cannes Lions, Eurobest, the Webby Awards, or New York Festivals. On the design side, personal projects have earned honours at FIAP and Muse Awards, while agency work has been recognised at Dubai Lynx, The Loeries, El Sol, and Clube de Criativos de Portugal.

After several years in Lisbon, I moved to the Gulf. First to Doha, then to Dubai. That chapter included work with brands like McDonald’s, Emirates NBD, and Dubai Tourism. In 2019, I became Associate Creative Director at MullenLowe, leading creative for clients in retail, banking, and tourism.

For the last three years, I worked as Head of Copy for hospitality groups Demind and Bulldozer Group. I was responsible for the tone of voice, messaging, and campaigns for a variety of restaurant brands across the region, covering everything from French and Japanese to Greek, Italian, and Mediterranean concepts. Each one had a different personality, and my job was to make sure the language reflected that. Some of these venues have gone on to win Best Restaurant awards at What’s On and Time Out Dubai, not just for their food, but for the full brand experience.

Also: I speak three languages (English, Portuguese, and French), prefer pens to pencils, and still believe a single line can change everything.

You can reach me at: creativeflip@gmail.com